Style Birmingham
Style Birmingham is Retail Birmingham’s consumer facing brand, designed to promote Birmingham city centre’s retailers in a stylish and engaging way.
The brand aims to showcase Birmingham’s fabulous central shopping offer, which is now ranked as one of the best shopping destination outside London’s West End (source: CACI), through a continual programme of quality events, PR activity, marketing and social media campaigns.
Style Birmingham events include ’Celebration of Independents’ , which showcases the fantastic independent offer in the city centre through a stunning catwalk show; Style Birmingham Live, a three day fashion extravaganza during September that attracts thousands of visitors to the city and the Retail Birmingham Awards, which puts the spotlight on the best retailers in the city centre as voted for by the public. In addition to these major events a number of seasonal campaigns including a Christmas TV advert are undertaken, as well as daily social media following through Facebook and Twitter all pointing towards the directory led website www.stylebirmingham.com that provides visitors with the latest news, offers, events and competitions from Birmingham city centre’s retailers.
