Vision

To Ensure Birmingham city centre retail area achieves its full potential as the region principal shopping, leisure and lifestyle destination and maintains its top ranking position amongst UK retail centres.

Objectives

• Punching our weight

Increase trade by developing existing and new markets, encouraging repeat visits and longer stays and shifting perceptions via coherent and consistent branding in local, regional and national markets.

• Everything in one great place

Deliver the destination of customer choice by providing an attractive, safe and well managed trading environment, improved customer satisfaction and positive experiences.

• One voice

Engage with businesses and partners to promote local solutions to local issues and provide an effective information and support network.