The BID recognises that businesses share both a common stake in the future of the city centre trading environment and individual expectations about how their own business will benefit from improvements delivered by the BID. The BID….

• Delivers a pragmatic and business driven agenda.
• Is business led.
• Benefits from a proven and effective partnership with the public sector.
• Delivers sustained investment to improve the retail trading environment over a five year period.
• Focuses on achieving positive and measurable outcomes of benefit to all businesses.

A basket of baseline performance indicators has been established prior to the BID commencement, including footfall, retail sales monitor, visitor and business perception surveys, crime statistics and environmental quality surveys. Individual projects and services will have appropriate output specific measures.